Lladró — Internationally renowned porcelain

Scaling an already-running digital business to the level of a global brand.

x2

Initial sales doubled

60-90%

Sustained annual growth

7x-8x

ROAS on marketing campaigns
Project Overview

From a running digital business
to a global brand with its own sales.

In January 2020 Lladró started a project to bring an existing digital business up to the level of a handcrafted porcelain brand with international reach, on a Magento platform with a Hyva frontend.

The challenge was not only commercial: every decision had to be coordinated with internal teams, communication channels between departments, logistics plans and the in-house manufacturing units of a manufacturer with a long history and established processes.

Connecting The Dots took on Fractional Ecommerce Leadership: business, marketing and ecommerce plans, hiring and training an in-house team, and development with two external partners matched to the available budget.

The result: sales doubled at first and sustained annual growth of 60-90%, with digital sales established as a pillar of the company in its own right.

Our Approach

How we structured the project.

Fractional leadership that adapts to the client's setup instead of imposing one.

01

Plans and internal coordination

The Agency took on Fractional Ecommerce Leadership: business, digital marketing and ecommerce plans, coordinating internal teams, communication channels between departments, logistics plans and Lladró's manufacturing units.
Business plan
Marketing plan
Ecommerce plan
Manufacturing coordination

02

In-house ecommerce team

Hiring, training and integrating in-house ecommerce staff within Lladró's structure, so the digital channel no longer depended only on external agencies.
Hiring
Training
Integration
In-house team

03

Development with external partners, matched to budget

As a fractional service, Connecting The Dots adapts to whatever mix of agencies and internal/external teams the client already has. At Lladró, development was handled by two external partners chosen to fit the available budget, always with a positive ROI in view.
Magento
Hyva
Two external partners
Tight budget
Positive ROI
Flexible setup
No imposed partners of our own
Results

From secondary channel to a business pillar in its own right.

Sustained growth, year after year, with a marketing return well above the industry.

2020

Start of Fractional Leadership
Project kick-off in January 2020, scaling a digital business that already existed.

x2

Sales doubled
Digital sales doubled at first after we took on fractional ecommerce leadership.

60-90%

Sustained annual growth
Sustained growth in that range year after year, not a one-off peak.

7x-8x

Marketing ROAS
Return on ad spend consistently above 7x-8x.

2

External development partners
Development matched to the available budget, with external partners and a positive ROI.

A pillar of its own

Digital sales as a business line
Digital sales went from a secondary channel to a pillar of their own within the company: from factories with a brand to brands that manufacture.

Scaling an already-running digital business to the level of a global brand — coordinating manufacturing, an in-house team and external partners, always focused on return on investment.

person
Handcrafted porcelain manufacturer · International reach
Fractional Ecommerce Leadership
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Tell us about your project.

We work with brands and distributors across Spain and Europe. If you want to grow digital revenue with structure, seniority, and accountability — let's talk.
  • We respond within 24 business hours
  • First conversation is always exploratory — no commitment
  • Budgets tailored to project scope. Optional variable, objective-based budget.
  • Senior consultants handle your project from day one
  • Available in Spanish, English, Italian, Portuguese

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