Páez — Fashion and footwear with international sales
Outsourced ecommerce leadership for one of the first million-euro Shopify stores with international sales.

2016
Project start
24-36 h
International delivery
x2
Revenue target
Abacus Cooperativa — Bookshops, stationery and toys
From a failed migration to Salesforce, with late orders and unmanaged returns, to a catalogue 40 times larger.

x2
Sales doubled
x40
Catalogue expanded
2022
Fractional Leadership
Lladró: scaling a digital business to the level of a global brand
Scaling an already-running digital business to the level of a global brand.

x2
Sales doubled
60-90%
Annual growth
7x-8x
Marketing ROAS
Mediaset España — The group’s first online store
One platform, six TV channels, sales from day one.

6
TV channels unified
1
Single Magento backend
24h
Guaranteed deliveries with MRW
Arcos — Knives and forging since 1734
290 years of history, +70% online growth year on year and a recommended price that is no longer a ceiling.

290
Years of history
+70%
Online growth YoY
+30%
SEO traffic in the migration
Scalextric Spain — The historic slot car distributor
65+ years of brand nostalgia, turned into a digital business with margin and cash flow up front.

5x–10x
Sales growth
65+
Years of brand history
2
New business lines
