About us

Trusted by 40+ brands across Europe

The people behind profitable ecommerce growth.

Connecting The Dots was founded with one mission — to help brands and distributors grow digital revenue with structure, seniority, and accountability.

No juniors. No black boxes. Just measurable results, built on three levers: traffic, conversion, and recurrence.

Tell Us About Your Project

The Team

Senior talent. Real experience.

Our team is built from senior consultants and ecommerce directors who have led major brands. You work directly with experienced professionals — not account managers.

JC Expósito

Executive Partner

Brands led: MediaMarkt, Lladró, Arches

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Jonatan Núñez

Executive Partner

Brands led: Morgan Stanley

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Chiara Castellani

Key Account Manager

Brands led: Natura, Desigual, Brownie

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Roxsy Rondón

Marketing Specialist

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What We Do

We exist to make ecommerce growth structured, measurable, and senior-led. No noise. No juniors. Just profitable results.

To be the most trusted ecommerce growth partner for brands and distributors in Europe - driving profitable digital growth through structured thinking, experienced execution, and genuine accountability.

To help brands and distributors grow digital sales profitably and sustainably by connecting production, technology, and marketing into one cohesive growth plan — working embedded in your team, making data-driven decisions, and measuring success by your revenue.

ion

Vision

Mission

Our Values

Driving forces behind
Connecting The Dots.

A team committed to building strong foundations, driving meaningful growth, and delivering results together at every step.

Results First

We measure ourselves by your revenue — not by the quality of our presentations or slide decks.

Senior Thinking

No juniors. No account managers. Direct access to experienced consultants at every stage.

Data, Not Trends

We follow what works for your business — not what’s fashionable in digital marketing.

Partnership

We integrate as part of your team — sharing ownership of decisions and business outcomes.

AI-Powered

Faster, sharper, more adaptive — using AI as a tool, with human judgment always in control.

Our Story

13 years of ecommerce that works.

From a freelance consultancy in Spain to a senior ecommerce leadership firm operating across Europe.

"We didn't start as an agency. We started as a growth partner — and that's what we've remained ever since."

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2011

Foundation

Founded in Spain

Connecting The Dots is founded by JC Expósito — strategic and execution-oriented from day one, focused on helping brands sell profitably online.

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2014

Growth

First major brand mandates

Connecting The Dots begins working with established Spanish manufacturers and distributors — bringing structured ecommerce planning to companies operating without a digital growth strategy.

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2017

Methodology

The 3-Lever Methodology formalised

Traffic → Conversion → Recurrence is formalised as the backbone of every plan, every audit, and every client engagement going forward.

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2020

International

European expansion

The Agency begins serving clients across Italy, France, Germany, and Portugal — adding multilingual capability and pan-European ecommerce expertise.

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2023

AI First

AI First declaration

Connecting The Dots formally becomes an AI First consultancy — embedding AI across strategy, content, analysis, and operations. Faster execution, sharper insight, better outcomes.

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2025

Today

Full senior consultancy model

Today, the Agency operates as a full senior ecommerce consultancy — strategy, execution, fractional leadership, training, and AI process planning across four languages and markets.

How We Work

The way we work is part of the value.

Designed for companies that want a real growth partner — not just another supplier operating at arm’s length, but a team aligned with their goals and outcomes.

01

Start with diagnosis

Every engagement begins with a structured audit — channels, conversion, catalog, pricing, and operations. We don't guess. We diagnose.

02

Build a structured plan

We map priorities, actions, timelines, and expected outcomes across the three levers. Clear roadmap with measurable goals from day one.

03

Execute with ownership

We don't hand over a plan and disappear. We stay involved — coordinating teams, briefing partners, managing performance week by week.

04

Measure what matters

Revenue, margin, customer lifetime value, repeat purchase rate. Not vanity metrics. Not traffic for traffic's sake.

05

Iterate continuously

Regular review cycles built into every engagement — adapting plans quickly to keep the business on a growth trajectory.

06

Embed in your team

Present in your meetings, aligned with your finance and logistics, speaking your language. A real part of your operation.

why us

Why Companies Choose Us

Not a vendor. A senior growth partner embedded in your business — with strategy, execution, and accountability to match.

No juniors. You talk directly to the expert managing your project — every time.

Senior team, always

We own the strategy and the results. Not one without the other.

Plan and execute

No vanity. Every action tied to revenue, margin, and customer value.

ROI is the only metric

Faster, sharper, better delivery — same senior judgment behind every decision.

AI First since 2023

Need to Know

Frequently asked
questions.

Everything you need to know about working with Connecting The Dots — from approach and process to collaboration and outcomes.

What types of companies do you work with?

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

What is the minimum company size?

One person. We work as your external digital team — building, selling, designing, managing your social media and bringing in the right partners to help you sell online, at any size.

What's the price range for a project?

Projects start from €1,000 — because we no longer sell websites, we sell partnership. AI can build a website for free; what makes it actually work depends on the three growth levers and how the team executes on them. We’ve delivered €200,000 projects, and we’ve also seen €50,000 websites go to waste because everything else in the business failed. Our goal is sustainable growth without upfront investments you have to hope will pay off later — a lean, profitable process from day one.

Which platforms and technologies do you work with?

Magento, PrestaShop, WordPress, Salesforce, Shopify, SalesLayer and Connectif. We choose the platform that fits your business, not the other way around.

How long does a typical project take?

You can be selling within a week. Scaling, integrating systems and opening new markets takes longer — for example, launching an online store, connecting it to your ERP, translating it into 5 languages and opening 10 countries in Europe can take 4-6 weeks if the rest of your teams are aligned.

What does the first conversation look like?

It’s always exploratory, with no commitment. We reply within 24 business hours, and any proposal adapts its budget to your project’s scope, with the option of a variable, objective-based budget.

Technology Partners

Certified technology partners.

Strategic partnerships that give our clients access to best-in-class tools, priority support, and proven integrations.

The people behind profitable ecommerce growth.