Páez — Fashion and footwear with international sales

One of the first million-euro Shopify stores, selling worldwide from Barcelona.

2016

Project start

24-36 h

International delivery

x2

Revenue target
Project Overview

Fashion from Barcelona,
sold all over the world.

Páez was one of the first online stores on Shopify to pass one million euros in revenue, with international sales and its headquarters in Barcelona.

In 2016 the business needed to take the next step: connect the store to Mailchimp and the ERP, get international orders to customers within 24-36 hours and double revenue.

We took on outsourced ecommerce leadership: every task in the online channel went through us, coordinated with the brand’s marketing, warehouse and logistics teams.

The focus: making the store, email, ERP and logistics work as a single system, ready to sell in many countries at once.

Our Approach

How we structured the project.

One system: store, email, ERP and logistics connected.

01

Outsourced ecommerce leadership

As the ecommerce leadership we took on every task in the online channel and worked in sync with the brand's marketing, warehouse and logistics departments, so that every store decision took the rest of the business into account.
Shopify
Marketing
Warehouse and logistics
Integrations

02

Mailchimp and ERP connected to Shopify

Connecting the store to Mailchimp for email marketing and to the ERP to keep stock, orders and customers in sync.
Mailchimp
ERP
Synced stock
Email marketing

03

International delivery in 24-36 hours

Coordination with the warehouse and logistics so international orders reached customers in 24-36 hours, plus seasonal operations ready for the spring-summer and autumn-winter collection changes.
International shipping
Returns
Size curves
Collection change
Fashion
International sales
Barcelona
Results

A Shopify store ready to sell all over the world.

Store, email, ERP and logistics working as a single system, with the goal of doubling revenue.

2016

Project start
Outsourced ecommerce leadership for one of the first million-euro Shopify stores with international sales.

24-36 h

International delivery
The delivery window set for international orders to reach the customer.

x2

Revenue target
The business goal that guided the whole project: doubling online revenue.

2

Key integrations
Mailchimp and the ERP, connected to Shopify.

2

Seasons a year
Spring-summer and autumn-winter, planned with marketing, warehouse and logistics.

Online channel

Coordinated with the whole business
The online channel stopped going its own way: every campaign, every collection change and every shipment was coordinated with marketing, warehouse and logistics.

Store, email, ERP and logistics connected to sell fashion worldwide from Barcelona, with international delivery in 24-36 hours and operations ready for every change of season.

person
Fashion and footwear brand · Barcelona
Outsourced ecommerce leadership
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