Scalextric Spain — The historic slot car distributor
65+ years of brand nostalgia, turned into a digital business with margin and cash flow up front.
5x–10x
Sales growth
65+
Years of brand history
2
New digital business lines
Project Overview
65 years of brand nostalgia.
A digital business that needed to get the wheel turning.
Scalextric is a brand with more than 65 years of history, tied to the memories and nostalgia of people in Spain and in many other countries.
Its digital business needed a push and new processes to get the wheel turning: generating margin and cash flow up front, without relying on a large upfront investment to be recovered over the long term.
Connecting The Dots came on board as Fractional Leadership of the digital business, filling the IT/Systems gap that Scalextric did not cover internally and speeding up processes with the help of AI.
The challenge was not just to sell more online: it was to do so without over-investing in technology too early, stretching the PrestaShop platform for as long as it kept serving the business.
The Challenge
Four fronts to tackle before growth could happen.
Not a vendor. A senior growth partner embedded in the business — with strategy, execution and accountability for the result.
Scalextric had no in-house IT/Systems team to support the digital business — every step forward depended on occasional external resources, with no ongoing leadership.
No in-house IT team
The brand needed to scale its digital business without a large upfront investment to recover over the long term — the goal was to generate margin and cash flow up front from the very beginning.
No room for large investments
The PrestaShop platform was already serving the business, but there was a temptation to change technology before growth actually called for it.
Risk of over-investing in technology
Scalextric wanted to open new business layers — Academy, the second brand SCX, native apps — without compromising its existing B2B commercial strategy.
New business layers without channel conflict
Our Approach
How we structured the project.
A clear, step-by-step approach, designed to scale without putting the business's cash at risk.
01
Fractional Leadership of the digital business
We filled the IT/Systems gap that Scalextric did not cover internally, speeding up processes and decisions with the help of AI — without having to build an in-house team from scratch.
Fractional Leadership
Applied AI
PrestaShop
ROAS and ROI
02
New layers of digital business
Building the online presence of Scalextric Academy (a STEM programme for secondary and sixth-form students), online sales of SCX (the group's second brand) and a complete structuring of digital marketing — all with a positive ROAS and ROI perspective, without large speculative investments.
Scalextric Academy
SCX
Native apps
Digital marketing
03
Performance marketing aligned with traditional media
Campaigns aimed at the right buyer persona, compatible with the brand's B2B commercial strategy — without creating channel conflict — and connected to native apps that extend the play of the physical tracks.
Google Shopping
Meta Ads
SEO
Traditional media
B2B
Native apps
CRM
Results
What has been achieved since the project began.
A snapshot of real growth, with a marked seasonal pattern: a quieter but profitable stretch during the year that builds up to the Christmas campaign.
5x–10x
Sales growth
Sales growing between 5 and 10 times since the project began, with a marked seasonal pattern: a quieter but profitable stretch during the year and a peak in the Christmas campaign.
65+
Years of brand history
A brand tied to the memories and nostalgia of people in Spain and in many other countries, turned into a digital business with margin from the start.
2
New business lines
Scalextric Academy (a STEM programme for secondary and sixth-form students) and online sales of SCX, the group's second brand — both built with a positive ROAS and ROI perspective.
PrestaShop
Platform kept, not replaced
The platform is kept and stretched for as long as it keeps serving the business — without forcing a technology migration before growth itself calls for it.
Fractional
Leadership of the digital business
Connecting The Dots fills the IT/Systems gap that Scalextric does not cover internally, speeding up processes with the help of AI.
B2B
Commercial strategy without channel conflict
Performance marketing campaigns aligned with the brand's traditional media strategy and compatible with its existing B2B commercial channel.
A project designed to get the wheel turning: generating margin and cash flow up front, without betting the balance sheet on a large upfront investment.
Toy manufacturer / distributor · Spain
Fractional Leadership of the Digital Business
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Tell us about your project.
We work with brands and distributors across Spain and Europe. If you want to grow digital revenue with structure, seniority, and accountability — let's talk.
- We respond within 24 business hours
- First conversation is always exploratory — no commitment
- Budgets tailored to project scope. Optional variable, objective-based budget.
- Senior consultants handle your project from day one
- Available in Spanish, English, Italian, Portuguese